Because too many cooks really do ruin the recipe.

So you’ve just received your shiny new logo from your designer (hopefully me). You’re feeling good. Excited, even. Naturally, you want to share it with your team, your cousin, your accountant, and your neighbour’s parrot for input. Totally understandable. But before you forward that email to the company WhatsApp group… let’s chat.

1. Group Feedback Isn’t Always a Good Idea

When you ask a group of people to give feedback on a logo, something weird happens. Humans, especially in group settings, feel obligated to say something. Even if they like it, they’ll often still say: “Hmm… maybe make the text bolder?” or “What if the icon was red instead?”

Why? Because silence feels like they’re not contributing. And no one wants to look like they’re just nodding.

**Logos aren’t birthday cakes, they’re not meant to be sliced up so everyone gets a piece and comments on the flavour. It’s a focused creation, not a group activity.

2. Strategy Gets Lost in the Crowd

Great logos are not made from a voting system. They’re made with strategy, research, and intent. So when a random team member says, “It feels too modern,” they might not realise that “modern” is exactly the goal, because you’re rebranding for a younger, trendier audience.

This feedback loop often ends in confusion, tweaks for the sake of tweaking, and worst of all: design by committee. You’d be surprised how often I’ve seen logos go full circle… weeks of feedback, multiple rounds of changes… only to land back on the very first design.

3. Not All Opinions Are Created Equal

Look, it’s fine to ask for feedback. In fact, I recommend it,  just be selective. Ask people who understand the goal of the logo. Ask your target audience. Ask someone who’ll judge the impact, not the font preference.

Don’t ask:

• “What would you change?”
• “Do you like this?”
• “Is the font okay?”
• “Would you have done it differently?”
• “Be honest, does it look expensive?”

Do ask:

• “What impression do you get from this?”
• “If this logo was on packaging, would it catch your eye?”
• “Does this feel like a brand you’d trust?”
• “Does this align with the type of business we are?”

4. Let the Decision-Maker Decide

Ultimately, the best person to make the final call is you, or whoever is leading the brand. Not Karen from accounting. Not the intern who watched a few YouTube videos on fonts. Not the cousin who once made a flyer in Microsoft Paint.

You hired a designer for a reason. You had a brief, a strategy, a target audience. Stick to that. Respect the process.

5. What to Do Instead

When you get your logo options, here’s what I recommend:

• Review it against the original goals.
• Ask yourself: Does this represent what we stand for?
• Share it with a very small group of trusted voices (2–3 max).
• Frame your feedback questions clearly (see section above).
• Sleep on it. Let it marinate. Sometimes a strong brand mark takes a day to click.

Conclusion

Getting feedback isn’t wrong, but letting a group drive your logo decisions usually is. It leads to diluted results, design-by-committee compromises, and often circles you back to where you started.

The next time you unveil a logo, remember: feedback is only valuable when it’s intentional. Crowd opinions often steer things off-course, not because people are wrong, but because they’re reacting without context. Protect the purpose behind your logo. Choose your sounding board wisely, frame the right questions, and trust the process that got you to that design in the first place.

A great logo doesn’t need to please everyone, it just needs to connect with the right audience.

If you’re ready for a logo that’s built on strategy, not opinions, get in touch with me.