Website Brief

10-Minute Website Brief

Tell me a bit about your business and the website you have in mind.

This short brief helps me understand what you need so I can suggest the right structure, features, and budget-friendly options for your project.

Don’t worry about perfect wording, just share what you can and I’ll take it from there.

Website Brief

📇 Contact Details

e.g. Owner, Marketing Manager, Admin Assistant, Partner, etc.
This person will handle feedback, approvals, and final decisions.
e.g. John from ABC Agency, Facebook, Google, etc

🏢 COMPANY INFORMATION

A little background on your business helps me tailor your website to your brand and audience.

📍 Basic Info

e.g., “Just Do It”
Required – e.g. "2015". (Helps me highlight your experience)

 

📦 What You Do

Tell me a bit about your business in general — and list your main products or services.
(Why do people choose you over others? e.g. “We’re the only local bakery using 100% organic, farm-to-table ingredients.”)

 

👥 Your Team & Brand

Who are you trying to reach or attract? e.g. small business owners, eco-conscious buyers, parents, etc.
How do people usually work with you? (e.g. call → consult → quote → launch)
Does your company participate in any community service or social responsibility initiatives? If so, please provide details as this could be highlighted on your website.
Only if you'd like this mentioned on your site or brand story.

🌐 YOUR CURRENT WEBSITE

If you already have a website, I’d love to see what you’re working with (no judgment, promise!). This helps me understand what’s in place and what needs improving.

e.g. www.yourdomain.co.za
e.g. www.yourdomain.co.za
e.g. Afrihost, Xneelo, Domains.co.za, etc.
e.g. slow loading, hard to update, not mobile friendly, outdated design, etc.
e.g. SEO, mobile optimisation, e-commerce, better contact forms, stronger security, etc.

🎯 NEW WEBSITE GOALS

Let’s talk about what you want this website to do. What would success look like?

e.g. Send a WhatsApp, Submit enquiry, Phone Call, Sign Up/Register

 

What type of functionality would you like to include?

What words or phrases do you think potential customers will use when searching for your business online? Example: restaurant in pretoria, child friendly restaurant.

📝 WEBSITE CONTENT

Clear, well-written content is key to a great website. This section is about the text for each of your pages — whether it’s ready or still needs to be created.

✍️ Website Content & Pages


Included by default: Privacy Policy & Terms & Conditions Pages

🛍️ Product / Functional Content

🖼️ IMAGES

Great visuals can make or break a site. Let’s see what you have — and what you’ll need.

e.g. cropping, colour correction, background removal, adding logos, etc.
While stock images can be visually appealing, they may convey a less authentic impression compared to real photos of your business, products, or team.

🎨 DESIGN

Tell me more about your design style, preferences, and any extra brand items you might need.

e.g. “I love clean, white space with soft blues” or “I like bold colours and strong contrast”
e.g. “Please no pink” or “I’m not into overly corporate-looking designs”
Images (jpg, jpeg, gif, png, bmp)
Keep in mind we can design anything digital.
Feel free to share competitor sites or examples you like — and let me know what you love (or don’t) about them.

🔗 SOCIAL MEDIA LINKS

Let’s connect the dots — your website and social media should work together to tell your brand’s story. Whether you’re already active online or just getting started, I’d like to know where you’re at.

e.g. https://www.facebook.com/yourbusiness
e.g. https://www.instagram.com/yourhandle
e.g. https://twitter.com/yourhandle
e.g. https://www.youtube.com/@yourchannel
Feel free to include any other profiles or directories you're listed on (e.g. Google Business, Behance, etc.)

💰 BUDGET

This section helps me understand what features and scale are realistic for you. 

Think of building your website similar to building your dream home.

In construction, the possibilities are endless – from a cozy cottage to a beautiful mansion. Each choice, whether it’s the size of the living room or the type of kitchen countertops, impacts the overall cost. Similarly, in web design, every element from basic functionality to advanced features plays a role in the budget.

Your budget is like the blueprint for your digital dream house. It guides me in determining the scale and complexity I can incorporate into your website. By being transparent about what you're willing to invest, you enable me to design a site that not only fits your vision but also aligns with your financial comfort zone.

Here's where honesty really matters. I'm not just here to squeeze as much money out of you as possible; I'm here to make every cent count. A clear and honest budget prevents unrealistic expectations and ensures I focus on delivering the best possible outcome within your means. Just as you wouldn't start building a house without a clear budget, I need this information to build a website that embodies your brand and fulfils your needs. So, let's get down to it:

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Please specify your budget for the website project. This figure will guide me in designing a solution that aligns with your financial parameters. I aim to maximize the value and features within your stated budget, ensuring you get the best possible outcome for your investment.
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If there's room for flexibility in your budget, please indicate the maximum amount you're willing to invest. This helps me understand the scope for incorporating advanced features or additional functionalities, enhancing your website's effectiveness. Your response here will aid me in proposing options that offer the most value, staying within your comfortable investment range.

🏠 SUPPORT PLAN

Now that your website “house” is built and ready to go, let’s keep it running smoothly.

Here, it helps to think of your website like a car.

You’ve just driven it off the lot — it’s fast, shiny, and everything works. But even the best car needs regular servicing: oil changes, tyre checks, tune-ups. If you skip those, the performance drops... or worse, things break.

Websites need the same kind of care. Without regular updates, backups, and security checks, small issues can snowball into major problems — broken features, security risks, or a slow, outdated site.

That’s where my support plans come in. Whether you want the basics or prefer that I handle everything (including performance and reporting), there’s a plan to match. And yes — you can upgrade or adjust at any time.

✅ BEFORE WE WRAP UP

Just checking if there’s anything else you'd like to share.

This will be discussed when we have our first meeting
Regardless of your choice, I guarantee our full commitment to the success of your project.