Logo Design Brief Logo Design BriefYour logo is the face of your business. Let’s make it unforgettable. This brief takes about 5 minutes to complete and ensures I'll create something you’ll love. What is the name of your brand?PreviousNextWhich package are you interested in? The Sleight Package R2,500 / $150 A clean, focused logo design with just what you need to get started. Includes 3 sketch concepts, 1 finalised design, stacked and horizontal versions, curated fonts, colour variations, and export-ready files for web and print. The Prestige Package R5,000 / $300 (Most Popular) A complete and polished logo system, built around strategy and flexibility. Includes moodboards, 3 fully designed logo directions, a video and PDF showcase, mockups, round icon version, fonts, colour options, favicon, and tagline help if needed. The Masterpiece Package R7,500 / $450 A fully collaborative design sprint for perfectionists and founders who want to shape the final logo with me in real-time. Includes everything in the Prestige Package, plus 4–6 design directions and unlimited refinements done fast over 1–2 days via WhatsApp.The Budget Option Includes: 1 Basic concept 1 Revision round Only essential file formats (PNG and one vector file) Please note: This streamlined option won’t include the in-depth research or multiple design variations that help create a standout, long-term brand identity. This option works if you’re really short on cash and need a placeholder logo fast.Please Specify BudgetDo you already have a concept or perhaps a sketch of what you are looking for?Choose...NoYes, I have a concept that I can describeYes, I can upload a sketchDescribe your conceptSketchUpload the sketch PreviousNext's Brand IdentityWhat is the meaning behind ?Which industry or market sector does operate in?What core values does stand for? (Select up to 3) Integrity Honesty Transparency Accountability Excellence Quality Innovation Creativity Customer Satisfaction Empathy Trust Reliability Responsiveness Personalization Sustainability Environmental Responsibility Social Responsibility Community Engagement Diversity & Inclusion Ethical Practices Collaboration Teamwork Respect Empowerment Work-Life Balance Continuous Learning Ambition Resilience Adaptability Leadership Results-Driven Forward-Thinking Precision Care Craftsmanship Speed SecurityIs there a unique story or history behind that could influence the design?What is 's mission statement? (What your company does today and its immediate goals)What is 's vision statement? (Your company’s future aspirations and where it aims to be long-term)How long has been in business?What was the reason for starting , and what was the motivation?If you were to describe in one word, what would it be and why?Do you have a tagline or slogan that can go with ?Choose an optionNo, can you assist me with one?Yes, it's...Tagline/SloganPreviousNextMarket & CompetitionWho are your competitors?What sets apart from your competition?What are the strengths of ?What are your weaknesses?PreviousNextAudience & PerceptionWho is your ideal customer?What emotions should 's logo evoke in your audience? (Select up to 3) Warmth Trust Comfort Joy/Happiness Playfulness Elegance/Sophistication Excitement Love/Caring Professionalism Creativity Loyalty Calmness Adventure Other (please specify)Please specify:Why should your target audience trust ?What is the current public perception of ?PreviousNextBrand PersonalityWhich main tone do you want your logo to portray?Choose...FormalCasualPlayfulProfessionalWhich of the following words best describe the personality you want your 's logo to portray? (Select up to 3) Friendly Innovative Bold Sophisticated Vintage Trustworthy Upbeat Serious Elegant Durable Traditional Modern Mature Luxurious Robust Minimalist Energetic Eco-Friendly/Natural Tech-Savvy/Futuristic Artistic/Creative Warm/Inviting Edgy Reliable/StablePreviousNextLogo Design PreferencesTo help guide the design, list 3–5 specific objects or symbols that could work in your logo. (Think: tree, flame, mountain, spark, plug, bridge…)Are there any objects, symbols, or styles you don’t want in your logo?Where will 's logo be primarily used? (Select up to 3) Website Social Media (e.g., Facebook, Instagram) Business Cards Signage (e.g., storefront, banners) Packaging (e.g., product labels, boxes) Merchandise (e.g., T-shirts, mugs) Email Newsletters Print Ads (e.g., magazines, flyers) Vehicle Wraps/Decals Presentations (e.g., PowerPoint, proposals) Other (please specify)Please specify:PreviousNextFont and ColorsDo you have any color preferences?Choose...NoYesColor PreferencesDo you have any font preferences?Choose...NoYesFont PreferencesPreviousNextFinal QuestionsAre there any other design services are needed? 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