Logo Design Brief

Your logo is the face of your business. Let’s make it unforgettable.

This brief takes about 5 minutes to complete and ensures I'll create something you’ll love.

What is the name of your brand?

Let’s choose the right direction

Sleight Package – R3k

Standard Package – R6k

Masterpiece Package – R10k+

Not sure yet, recommend the best option

You can view full pacakge details here

Do you already have a concept or perhaps a sketch of what you are looking for?

Describe your concept

Sketch

Upload the sketch

's Brand Identity

Tell me what your business does?

What is the meaning behind ?

Which industry or market sector does operate in?

What core values does stand for? (Select up to 3)

Integrity

Honesty

Transparency

Accountability

Excellence

Quality

Innovation

Creativity

Customer Satisfaction

Empathy

Trust

Reliability

Responsiveness

Personalization

Sustainability

Environmental Responsibility

Social Responsibility

Community Engagement

Diversity & Inclusion

Ethical Practices

Collaboration

Teamwork

Respect

Empowerment

Work-Life Balance

Continuous Learning

Ambition

Resilience

Adaptability

Leadership

Results-Driven

Forward-Thinking

Precision

Care

Craftsmanship

Speed

Security

Is there a unique story or history behind that could influence the design?

What is 's mission statement? (What your company does today and its immediate goals)

What is 's vision statement? (Your company’s future aspirations and where it aims to be long-term)

How long has been in business?

What was the reason for starting , and what was the motivation?

If you were to describe in one word, what would it be and why?

Do you have a tagline or slogan that can go with ?

Tagline/Slogan

Market & Competition

Who are your competitors?

What sets apart from your competition?

What are the strengths of ?

What are your weaknesses?

Audience & Perception

Who is your ideal customer?

What emotions should 's logo evoke in your audience? (Select up to 3)

Warmth

Trust

Comfort

Joy/Happiness

Playfulness

Elegance/Sophistication

Excitement

Love/Caring

Professionalism

Creativity

Loyalty

Calmness

Adventure

Other (please specify)

Please specify:

Why should your target audience trust ?

What is the current public perception of ?

Brand Personality

Which main tone do you want your logo to portray?

Specify Tone

Which of the following words best describe the personality you want your 's logo to portray? (Select up to 3)

Friendly

Innovative

Bold

Sophisticated

Vintage

Trustworthy

Upbeat

Serious

Elegant

Durable

Traditional

Modern

Mature

Luxurious

Robust

Minimalist

Energetic

Eco-Friendly/Natural

Tech-Savvy/Futuristic

Artistic/Creative

Warm/Inviting

Edgy

Reliable/Stable

Logo Design Preferences

To help guide the design, list 3–5 specific objects or symbols that could work in your logo. (Think: tree, flame, mountain, spark, plug, bridge…)

Are there any objects, symbols, or styles you don’t want in your logo?

Where will 's logo be primarily used? (Select up to 3)

Website

Social Media (e.g., Facebook, Instagram)

Business Cards

Signage (e.g., storefront, banners)

Packaging (e.g., product labels, boxes)

Merchandise (e.g., T-shirts, mugs)

Email Newsletters

Print Ads (e.g., magazines, flyers)

Vehicle Wraps/Decals

Presentations (e.g., PowerPoint, proposals)

Other (please specify)

Please specify:

Fonts & Colours

Do you have any color preferences?

Color Preferences

Do you have any font preferences?

Font Preferences

Final Questions

How did you hear about my design services?

Invoicing Details

New Customer

Existing Customer

Company Name

Full Name

Contact Number

Address

Address Line 1

Address Line 2

City

State

Zip

Country

Currency